.New Delhi: Reliance Retail considers to extend Superdry right into the athleisure segment which will definitely position it in straight competitors along with leading sports wear brands like Nike, Adidas and also Asics.Last year, the English fashion brand name had printer inked a joint project agreement along with Dependence Brands for the sale of Superdry's intellectual property assets in India, Sri Lanka, as well as Bangladesh for u20a4 40 thousand (virtually 405 crore at that time). Superdry's venture in to the athleisure sector in India are going to be actually an initial for the provider globally, with numerous establishments set to level throughout India. Initially, the company will definitely offer clothing, and later footwear after securing BIS qualification." The provider has actually been working with a retail format for athleisure items, which has watched a surge popular due to the fact that the pandemic. It may take in French store Decathlon additionally with large layout establishments, while Superdry sporting activities are going to be actually mid-size stores," pointed out a store driver familiar with the development.Reliance Retail carried out certainly not react to ET's queries.Sales of leading sporting activities brands have dashed over the last 2 years, driven by raising awareness about physical fitness as well as climbing need for athleisure wear. Along with a populace of more than 1.4 billion, India is among the fastest-growing and also most extensive worldwide markets for sportswear as well as shoes companies.Most worldwide companies have been actually about in the country for more than twenty years as well as have developed by means of relationships with cricket as well as various other featuring activities. The newer participants, having said that, have actually been placing on their own as comfortable lifestyle and also normal athletic wear brand names. India is actually seeing boosting rate of interest in sports such as kabaddi, soccer, beach ball, hockey and also badminton.Superdry entered the nation in 2012 in alliance along with Dependence Brands, an endeavor of Dependence Retail Ventures Ltd (RRVL). RRVL possesses relationships along with individual fashion labels in segments like luxurious, bridge-to-luxury as well as high-premium as well as high-street way of living such as Armani Exchange, Burberry, Bally, Canali, Diesel-powered, Gas, Hugo Employer, Hamleys and Jimmy Choo, Valentino and also Balenciaga for the Indian market. Dependence Brands additionally got toy seller Hamleys in 2019.
Published On Aug 3, 2024 at 09:31 AM IST.
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