.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness label has actually onboarded Indian cricketer KL Rahul as a brand name emissary and an entrepreneur in the firm, it shared with ETRetail.Without disclosing the precise percentage of stake the cricketer has taken, the company said it is a sizable as well as key investment.This collaboration intends to take advantage of KL's enormous recognition, particularly one of youth as well as physical fitness lovers, to broaden Boldfit's reach into untapped markets and also demographics around India.Sharing regarding the label's growth strategies, Pallav Bihani, creator as well as CEO of the firm mentioned, "Our experts are going all-in on expanding our activewear and footwear groups, which are set to redefine the physical fitness market. These sections are our future development engines." Presently, health and fitness and also yoga extras drive most of Boldfit's purchases, Bihani shared.In the fiscal year 2022-23, the D2C label obtained a revenue of Rs 73 crore. With calculated efforts and also this partnership, the label aims to get to a revenue of Rs five hundred crore through FY26. Established in 2018, it currently serves over 1 crore clients each year as well as targets to increase this reach to 5 crore using this alliance. Additionally, it is actually improving its supply chain commercial infrastructure to make sure prompt shipment and also regular product availability.Looking onward, the D2C start-up expects a spurt in internet visitor traffic, social media involvement, as well as greater sales all over our crown jewel classifications.
Released On Aug 1, 2024 at 10:46 PM IST.
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